From its interface and user experience to the introduction of new apps, social media is advancing by the day—and 2015 was the industry’s biggest year yet. In a brief recap, we saw the launch of Periscope, an overhaul of Snapchat, and more ads and sponsored material than ever before. Social media isn’t just for individual networking anymore.
So how will the industry differ this year? Will it affect you? We’ve put together a series of blog posts to give you 2016 trends so you can stay ahead of your social media game.
We’ll begin by looking at trends within social media platforms. These platform trends will continue to transform the industry—so sit back, enjoy the ride, and try to see how they can be incorporated into your strategy!
1. IN-APP PURCHASES
Have you recently seen a “buy” button on Facebook or Pinterest? Then you know what we’re talking about!
If you haven’t, you should know that some major social media platforms—specifically Facebook and Pinterest—gained a lot of attention in 2015 with the introduction of a new “buy” feature for advertisers and users.
We believe other platforms will soon follow, so expect to see more social platforms give purchasing power to their users.
We also predict the buy feature won’t just be restricted to apparel, cosmetics or other products. Users should soon have the ability to purchase services, like hotel deals, restaurant deals, or spa treatments. How can you utilize this call-to-action feature?
2. BIG THR33 GETTING BIGGER
The biggest THR33 social networks—Facebook, Twitter and LinkedIn—are buying out apps and networks with unique features and incorporating them into their own platforms. Just when you thought it wasn’t possible for these juggernauts to take up any more social real estate…
For example, have you realized how Facebook can now recognize who should be tagged in your uploaded photos? That’s because Facebook acquired Face.com, an Israeli-based startup that specialized in facial recognition technology. The acquisition enhanced the photo “tagging” feature and allows Facebook to “put a name to the face” in your pictures.
Facebook has acquired many companies—like Whats App, Hot Potato, Drop.io, ConnectU, NextStop, Friend.ly, Karma and more—to better its functionalities. Link Facebook, Twitter and LinkedIn aren’t too far behind, and the social media conglomerates don’t plan on stopping anytime soon.
How will these new trends affect your company? How can your company benefit from these platform trends? Tweet us at @THR33FOLD or write to us on Facebook to share your thoughts!
Tune in for our next topic in the series—user trends—to continue to see how you can strengthen your social media presence this year!