Bonnin and Bubbles : The Regency Era
THR33FOLD partners with Bonnin Ashley to celebrate the historical influences from The Regency Era with an Interactive Food Tour.
During a time of a cultural renaissance within the city of Miami, THR33FOLD partnered with Bonnin Ashley to create an experiential tour that satisfied a thirst for art, culture and knowledge with a single event. The goal: to drive in-store traffic to the largest antique dealer in Florida.
Guests were invited to participate in an interactive tour reminiscent of the “The Regency Era,” guided by knowledgeable historians, to explore the historical and cultural relevance of furniture dating back to the 1800’s. Guests were offered complimentary champagne and treats indicative of the time to heighten the experience as they were taken on a journey to understand what it was like to live during the time of Jane Austen and her most famous characters.
Leading up to the event, our team leveraged email marketing, community outreach and social influencer advocacy to create buzz. Event calendars, local mobile newsletters and community postings from across the city of Miami featured the event’s details, driving locals to reserve a tour time. The response to the event was overwhelmingly positive, each guest leaving with a piece of history.
- Client Bonnin Ashley
- Date July 18, 2014
- Tags Brand Communication