THR33FOLD and Element Aqua joined forces to launch the grand opening of Miami’s first aqua cycling studio.

THR33FOLD and Element Aqua came together to develop a highly engaging launch campaign aimed to promote the grand opening of the first aqua cycling studio in the Miami area. “Give It A Whirl” brought together an arsenal of social media engagement, digital advertising and public relations efforts to appeal to the conscious, tentative consumer with a passion for fitness and a tendency to try something first before fully immersing themselves.
The conclusion of the campaign yielded success. On social, Element Aqua increased their following across all platforms and increased their reach tremendously. Public relations efforts also yielded high results with both national and local press exposure in notable publications such as ABC, El Nuevo Herald, and The ChicagoTribune. Element Aqua is now open for business and providing the greater Miami area with an innovative and engaging exercise location.