#OffTheBeatenPath Social Media Campaign
Pinterest campaign drives luxury destination bookings on the east coast
Explore all the reasons to go #OffTheBeatenPath
Crowne Pointe is located in the center of Ptown, away from the commercial tourism. This enticing location would serve as the basis for reasons to go #OffTheBeatenPath. The social media and digital campaign targeted young, overworked couples who could use a break from their hectic lives.
Travelers responded instantly. Bookings for all three properties spiked and continued to rise throughout the course of the campaign. Overall, the Crowne Pointe Historic Inn, the Shui Spa and The Pointe Restaurant saw a 20% lift in bookings during its 2017 shoulder season due to couples who dreamed of traveling #OffTheBeatenPath.