Explore all the reasons to go #OffTheBeatenPath
Pinterest campaign drives luxury destination bookings on the east coast.
One of “Crowne Pointe’s most appealing factors is its central location to the town away from the commercial tourism. This would serve as the platform for what would become reasons to go #OffTheBeatenPath targeted at young, overworked couples living within a four-hour driving radius who we believed could use a break from their hectic lives.
The response was immediate. Bookings for the Crowne Pointe Historic Inn, the Shui Spa and The Pointe Restaurant spiked from the get go and continued to rise throughout the course of the campaign. Overall, the properties saw a 20% lift in bookings during its 2017 shoulder season, creating demand during an unexpected time of the year.