Jobie To The Core

Coral Gables based Jr. Orange Bowl and THR33FOLD partner for amazing engagement strategies.

#IAmJobie

THR33FOLD partnered with the Junior Orange Bowl to activate the Miami Jr. Orange Bowl community. The #I’mAJobie social media campaign sought to bring together Miami Jr. Orange Bowl participants of the past, present and future. #I’mAJobie got alumni from the 60’s engaging with current Jobies, of whom are in their teens.

The Miami Jr. Orange Bowl community saw a 309% growth across its social media pages, which accounted for a 429% increase in engagement during the social campaign. The social media campaign was 100 percent organically driven.

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Total Impressions During Campaign
309
Percent Growth in Social Media Community
429
Percent Increase in Monthly Engagement During Campaign