#ImAJobie Social Media Campaign

Coral Gables-based Junior Orange Bowl and THR33FOLD partner for amazing engagement strategies.

THR33FOLD partnered with the Junior Orange Bowl to activate the Miami Jr. Orange Bowl community. The #ImAJobie social media campaign sought to bring together Miami Junio Orange Bowl participants of the past, present and future. #ImAJobie got alumni from the 60’s engaging with current Jobies, of whom are in their teens. The Miami Junior Orange Bowl community saw a 309% growth across its social media pages, which accounted for a 429% increase in engagement during the social campaign.  The social media campaign was 100% organically driven.

  • Client Junior Orange Bowl
  • Date June 13, 2014
  • Tags Social Media
  • URL View Project