#ImAJobie Social Media Campaign
Coral Gables-based Junior Orange Bowl and THR33FOLD partner for amazing engagement strategies.
THR33FOLD partnered with the Junior Orange Bowl to activate the Miami Jr. Orange Bowl community. The #ImAJobie social media campaign sought to bring together Miami Junio Orange Bowl participants of the past, present and future. #ImAJobie got alumni from the 60’s engaging with current Jobies, of whom are in their teens. The Miami Junior Orange Bowl community saw a 309% growth across its social media pages, which accounted for a 429% increase in engagement during the social campaign. The social media campaign was 100% organically driven.
- Client Junior Orange Bowl
- Date June 13, 2014
- Tags Healthy Lifestyle, Social Media
- URL View Project