Off-Roading Visibility has met its Match with the New BFG Wiper Blades
BFGOODRICH | DIGITAL CAMPAIGN
The BFGoodrich Off-Road wiper blades are made as tough as what you drive. No matter the challenge, you need wipers that are built for your most ambitious adventures. The Built For It campaign successfully launched the new BFGoodrich Off-Road wiper blades and positioned the product as the go-to option for performance drivers.
OBJECTIVE
Traffic Campaign
SCOPE OF WORK
Strategy
Customer Profile
Concept
Messaging & Positioning
Design
Video Production
A/B Testing
Optimization
Reporting
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