Engagement is extremely important to the success of any company, but it’s vital for the restaurant industry where new restaurants are popping up and closing down every day. Staying relevant is key. Here are 5 ways to ramp up your restaurant’s social media to draw in customers and keep them coming.
1. Be On Instagram
Instagram is your best foodie friend. If a picture is worth a thousand words, then your food should envoke a thousand noms’!
2. Post When They’re Hungry
Leverage content during peak food rush hours. Hungry professionals and mom’s alike will be scanning their Facebook and Twitter feeds moments before heading out on lunch break. This is the best time to remind them that you are today’s best lunch or happy hour option.
3. Tap Into Location-based marketing
If they’re already out on the town, make them realize they’re hungry when they are nearby!
4. Know Your Customer
Whether they’re a foodie that lives on Instagram, or a twitter addict, it’s important to post the majority of your content where your target frequents the most. Want to catch moms before their girl’s lunch out? Use Facebook. If the young, urban professional is more your restaurant’s crowd, opt for Twitter.
5. Create Content That is Easily Shared
Sharable posts are a surefire way to gain traction. Customers can share promo posts of ongoing specials easily with friends on Facebook. Instagram is great for reposting organic content. When a customer posts a great photo eating food in your restaurant, seize the opportunity to repost to build brand affinity.
6. Partner with apps
Yelp, Trip Advisor and even Happy Hour Finder are digital spaces you should consider living. A larger number of organic reviews on platforms like Yelp and Urban Spoon will translate into positive brand sentiment, while things like the Happy Hour Finder will strengthen brand awareness if it’s lacking.