Almost a year after making its debut, the promoted pin continues to gain more traction for brands over organic pins. A key to ensure your promoted pin garners the greatest visibility is to make it SEO friendly. Find out what and how your target audience is searching.
Tailor your content based on popular searches. Check out the “Popular” page to see what’s trending on Pinterest and adjust your pin titles to match. This way, your pins can reap the benefits of the new “Related Pins” feature. “Related Pins” aggregate on the home news feeds of pinners based on their past searches and repins. The more repins and reposts, the higher up on the search your pin will appear.
To grow your presence on Pinterest, reach out to bloggers and brands whose pins are popularly featured. With this partnership, produce brands can leverage their product as a branded ingredient right into the pinned recipe.
As the network evolves, we’ll provide even more ways on how Pinterest can help spread the word about your brand!