THR33FOLD and Turbana, the fourth largest banana company in North America, partner to activate, inspire and empower communities across the US.
Hosted on Facebook, we built a killer app for “Win 25K For Your Cause” and crafted a Facebook and Twitter strategy to launch the social initiative across North America, challenging and inspiring individuals to share their voices for causes that they cared about.
Win 25K For Your Cause empowered individuals and communities to unite and make a big difference in a very short period of time. Many of the organizations that participated saw significant growth in their social media community’s size and engagement. In addition, the integrated initiative gave several organizations an opportunity to garner the interest of news media, which helped spread information about their individual missions.