Social Media Campaign #FyffesGoldenTicket
THR33FOLD launches Fyffes brand in North America with national Instagram scavenger hunt
The Adventurous Hunt for #FyffesGoldenTicket
People in the U.S. had grown to love the Turbana brand, with more than 45,000 banana-enthusiasts across Facebook and Instagram. We wanted passionate Turbana-lovers to get excited for Fyffes through social media, igniting the adventurous shopper within North America.
At the beginning of 2017, we launched #FyffesGoldenTicket, a Willy Wonka inspired Instagram scavenger hunt. Fyffes’ heritage facts or “clues” were placed on the social platform to pique curiosity through a gamified experience. If the clues were uncovered, engaged consumers could win a trip for two to Costa Rica.
People from throughout the U.S. joined the Instagram scavenger hunt for #FyffesGoldenTicket. By the end of the journey, we had reached close to a million people, gained an additional 13,000 followers on Facebook (a 27% increase), and strengthened our following on Instagram by 1,782 (a 415% increase). We extended the Fyffes community from one continent to another and invited fellow foodies to discover Fyffes in North America.