Oster XPERT Series®

THR33FOLD and Oster® partner for award winning branding.


Oster® was planning to enter the newly emerging performance blender segment with a new product that would test the brand’s elasticity in the Latin American market. The company also wanted to take the opportunity to launch a brand refresh that was more lifestyle versus feature-benefit.

THR33FOLD was engaged to create a brand identity for Oster’s new performance blender.

Our concept seamlessly integrated into the blender design and was spot-on with the new brand refresh – inspiring individuals to transform their experience with food, leading to a healthier and more positive lifestyle.

Not only did the XPERT Series® exceed its sales targets, generating tens of millions of dollars in sales since its 2015 launch, Oster’s® XPERT Series has also been expanded into a broader and growing product line advertised throughout the Americas.