Jobie To The Core

Coral Gables based Jr. Orange Bowl and THR33FOLD partner for amazing engagement strategies.


THR33FOLD partnered with the Junior Orange Bowl to activate the Miami Jr. Orange Bowl community. The #I’mAJobie social media campaign sought to bring together Miami Jr. Orange Bowl participants of the past, present and future. #I’mAJobie got alumni from the 60’s engaging with current Jobies, of whom are in their teens.

The Miami Jr. Orange Bowl community saw a 309% growth across its social media pages, which accounted for a 429% increase in engagement during the social campaign. The social media campaign was 100 percent organically driven.

Total Impressions During Campaign
Percent Growth in Social Media Community
Percent Increase in Monthly Engagement During Campaign