Mobile App, TIKD Launches BetterPay

TIKD taps THR33FOLD to launch BetterPay, a mobile app service that enables people to pay traffic fines over time without interest, right from their mobile phone.
Paying a traffic fine all at once can be daunting for many families. BetterPay by TIKD provides a convenient pay-by-mobile option that stops the countdown on due dates, late fees and any actions on your license in under 3 minutes.

To raise awareness for this new service, we launched, “Stop the Clock,” a combined social media campaign and on-ground activation that took place at key locations throughout South Florida.

The Campaign:

On May 11th the social media campaign kicked-off with a social post giving people the opportunity to have a traffic ticket sponsored by TIKD. The promotion was launched across Facebook and Instagram. The first 3 people that commented with the hashtag # StopTheClock before midnight earned full ticket sponsorship.

Then, on May 18th TIKD ambassadors checked in to select locations around South Florida, sending out messages across Facebook and Instagram sharing their locale. Anyone who wanted their traffic ticket sponsored by TIKD could go to these select locations and a TIKD ambassador would sponsor the full ticket on the spot. In addition, a sharable SnapChat geo filter gave people the opportunity to share a 15% discount code with friends.

The two-week awareness campaign reached 65K South Florida residents, resulted in 9K local engagements, 7 sponsored tickets, and the app even received some great customer reviews in the process.