Mobile App, TIKD Launches BetterPay
Paying a traffic fine all at once can be daunting for many families. BetterPay by TIKD provides a convenient pay-by-mobile option that stops the countdown on due dates, late fees and any actions on your license in under 3 minutes.
To raise awareness for this new service, we launched, “Stop the Clock,” a combined social media campaign and on-ground activation that took place at key locations throughout South Florida.
On May 11th the social media campaign kicked-off with a social post giving people the opportunity to have a traffic ticket sponsored by TIKD. The promotion was launched across Facebook and Instagram. The first 3 people that commented with the hashtag # StopTheClock before midnight earned full ticket sponsorship.
The two-week awareness campaign reached 65K South Florida residents, resulted in 9K local engagements, 7 sponsored tickets, and the app even received some great customer reviews in the process.