Coral Gables, Florida (April 2015) – THR33FOLD, an integrated marketing agency based in Miami, was selected as the winner of the 2015 Web Marketing Association’s Internet Advertising Competition (IAC) Award for Best Social Network Social Media Campaign. Judged on its innovation within the social media realm and use of the different social networks, the winning campaign, “Win $25K For Your Cause,” was created by THR33FOLD in partnership with Turbana Corporation, a leading banana provider in the U.S. Turbana is the first brand within the food industry to be honored with the award for Best Social Network Social Media Campaign and the first fresh produce brand globally to be recognized for a social media campaign by the IAC. You can see all the info surrounding the impressive win by clicking here.
Produced by the Web Marketing Association, the IAC is an annual awards program that honors excellence in online advertising. First conducted in 1999, it is the first and only competition dedicated exclusively to online advertising. Nominations are judged based on creativity, innovation, impact, design, copywriting, use of medium and memorability.
“Our partnership with one of the most socially responsible produce companies in the world is a great honor for our team,” said Lead Brand Strategist at THR33FOLD, Krystal Kinney. “Turbana works tirelessly to better its communities, and as Turbana’s biggest advocate, it is our mission to tell people about all the amazing things Turbana is doing. THR33FOLD is excited to have won the IAC award together with Turbana. We are fortunate that Turbana works with us to take creative risks, and with that freedom, we together are able to fuel progress, which is important to both of us.”
“Win $25K For Your Cause,” housed entirely on Turbana’s Facebook page, was created in order to activate and empower Turbana’s social community. The contest asked people to nominate and vote for community causes. During the six-week campaign over 80 communities across America came together in support of causes they felt passionate about. For more information on the winning campaign please watch the submission video by clicking here.
“THR33FOLD perfectly understands Turbana’s commitment to its communities and our goal to promote positive change,” said Marion Tabard, Director of Marketing at Turbana. “THR33FOLD did a fantastic job developing a campaign that gave our communities a voice of their own, an opportunity to take action and make a difference for themselves while staying true to our company’s values. We’re honored to receive the IAC award as it’s a great achievement that demonstrates the dedication and passion that THR33FOLD and Turbana put in everything we do.”
Turbana and THR33FOLD have been working together for the past two years to build unique and impactful campaigns that transcend the norms of the produce industry in order to resonate with consumers in an authentic way. THR33FOLD harnesses the power of social media, social advocacy, digital, PR and grassroots initiatives to connect consumers to brands that drive change and fuel progress in the food, tech, travel and tourism and healthy lifestyle sectors. Turbana, a grower-owned company, is celebrated for its proactive approach to social consciousness and dedication to its farmers, consumers and retail partners. Turbana honors its roots in social consciousness through efforts created in partnership with THR33FOLD.
THR33FOLD is a fully integrated marketing communications agency based in Coral Gables, Florida. Founded in 2009, THR33FOLD creates exceptional and transformative experiences between consumers and brands through 360 marketing campaigns that include, social media, branding, public relations, digital, traditional and ambient advertising, digital media, and interactive. THR33FOLD strives to be a catalyst for progress and to transform the way people experience life via the brands we love. Learn more about THR33FOLD at www.thr33fold.com.
Established in 1970, Turbana Corporation is a leading importer of fresh produce in North America, including, bananas, plantains, pineapples, and ethnic tropicals. Turbana is proud to have been the first organization to bring Fair Trade Certified bananas to North America. A pioneer in sustainability and social consciousness, Turbana has developed the farming communities in the banana and plantain-growing regions over the past 45 years through its social foundation, Fundauniban. Turbana gives a portion of every purchase to Fundauniban, contributing to the $256 million the foundation has invested in social and economic projects for education, housing, infrastructure, and environmental protection since 1987. Additionally, Turbana invests in its communities across the US, helping them build sustainable and healthy practices. Turbana is owned by Uniban, the world’s largest grower-owned banana company and the world’s largest producer of Fair Trade Certified bananas and plantains, and Fyffes, one of the largest produce importers and distributors in Europe. For additional information, please visit, www.turbana.com.
About the Internet Advertising Competition (IAC)
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotions used to attract visitors to corporate Web sites.