With Cannes Lion in full swing, the advertising industry is abuzz over the most creative work from the past year. While it’s an amazing honor to win a Lion, there’s a lot of awesome work in the world that gets people talking and taking action. Win or lose, we wanted to share the campaigns that got everyone in our office talking and bestow upon them with their own Pip Lion award.
NAZIS AGAINST NAZIS: GERMANY’S MOST INVOLUNTARY CHARITY WALK
ZDK Center for Democratic Culture | GGH Lowe and Grabarz & Partner, Hamburg, Germany
WHY WE LOVE IT: This promotion is so exceptional because it took a situation and completely flipped it on its head to find a solution. Besides being a creative solution, GGH Lowe enabled Wunsiedel to take back their city and profit an organization at the same time. Major kudos to GGH for being such model citizens!
Volvo UK | Grey London
WHY WE LOVE IT: We have some members of the office that bike to work so this one really hit home for us. Life Paint is an innovative solution that seems so simple, it makes you say, “damn, I wish I thought of that.”
LIKE A GIRL
Always/Proctor & Gamble | Leo Burnett, Toronto, Chicago and London
WHY WE LOVE IT: This spot went viral long before it made its debut at the Super Bowl because it really makes you pause. The insight to turn this insult into a battle cry was perfectly executed by the producer on-set that got these responses and answers out of participants.
ASSASSIN’S CREED UNITY
Ubisoft | Sid Lee, Paris
WHY WE LOVE IT: The cinematic style used for this trailer is breathtaking, captivating, and unlike anything we’ve seen for a video game. What’s more, the online campaign was able to breathe new life and excitement into a gaming franchise that’s over 8 years old now. Allowing fans to customize their avatars and hunt for them in this beautifully produced trailer was an imaginative strategy to get people engaged.