For the first year, Turbana teamed up with Sendik’s Food Markets to be the official banana sponsor and composting partner for the Brewers Mini Marathon, which is presented by Sendik’s. The marathon took place in Milwaukee on Saturday, Sept. 26, to benefit the Midwest Athletes Against Childhood Cancer (MACC) Fund, an organization dedicated to fighting childhood cancer by funding research for the cause. Participants ran in either a 10K or “mini” 13.1-mile course through and around Miller Park, the stadium of the beloved Milwaukee Brewers.
“Turbana is excited to join Sendik’s on this important initiative. We share a vision with our long-standing retail partner to empower and encourage individuals of Wisconsin to work together to create a better tomorrow,” says Marion Tabard, director of marketing for Turbana. “Together, we can grow and inspire the Wisconsin community to make a lasting difference and fight childhood cancer.”
As the official “training partner” for the event, Turbana supported runners with fuel during the pre-race training period over the summer, as well as on race day. The leading banana producer provided weekly print and digital newsletters with nutrition and hydration tips for first-time and seasoned runners. Additionally, Turbana offered in-store discounts at Sendik’s so trainees can load up on bananas, which are scientifically proven to enhance running performance. On race day, runners refueled with over 7,000 Turbana bananas as they crossed the finish line, and marathoners also received Turbana koozies on the way to the post-race tailgate party, which encouraged runners to “Run. Fuel. Repeat.”
And as pioneer in both social consciousness and sustainability, the company launched the first composting station for the event in an effort to provide the community with renewable resources. The compost is donated to Waste Management’s program, a leading collector of organic trimmings in the Milwaukee area, and then created into a rich soil that is reused by people in the Wisconsin community.
“Most of our guests know that Sendik’s has been composting produce trimmings for years,” said Nick Bandoch, communications director for Sendik’s Food Markets. “And this year, Turbana was not only able to provide a great healthy snack for all the Brewers Mini Marathon & 10K runners, but they also offered a way for us to bring composting to this community event.”
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