You might think you know what social is but you have no idea! Social media and its platforms are constantly updating, announcing new features, joining the dark side and so much more that becomes difficult to keep up. In this post, we identify the nitty gritty on what’s new in Social Media today. Let’s get to it!
1. Get Pinterested with Pinterest’s Guided Search
Pinterest recently released an update to the search bar at the top of your Pinterest account, allowing users to explore the 750 million boards and 30 million pins with ease. Mashable provides an in-depth look on to how to get the most out of the feature!
2. Long Live “Checking In”
Remember when telling people where you were on Social Media was a thing? Well it looks like the majority of America doesn’t either. 74% are unfamiliar with the concept and only 3% actually checking to locations. But it’s not completely out the picture. With the rise of wearables (Apple recently launched the new Apple watch!), new devices like these allow marketers to think about how to provide more context/location based engagement with consumers.
3. Facebook Testing Voice to Text Feature
Looks like the world is all about the text. Facebook is testing a new feature in which users can leave voice messages (which is currently in the Messenger App) and have them transcribed to text, similar to what Google Voice has been doing for years with voicemails. We don’t feel like talking to someone over the phone, but we are willing to leave an audio message and have it texted. What is the world coming to?!?
4. Social Media Bots Are On The Rise
Ever seen a Social Media account go from a few hundred likes or followers and then shoot up to over 9000?! That could be attributed to the ever-growing phenomenon that is social media bots. Though rising numbers may seem like something harmless, it can do more evil than good. We aren’t ready to bow down to our bot overlords. We fight for that organic reach! Forbes goes into more detail.
5. “Infinite” Gender Options On Facebook
With over 1.4 billion active users on Facebook, there is a growing need to identify your gender in your online life as you do in the offline world. Facebook has since expanded the “gender” option to be an open form field. Unicorns and vampires rejoice!