ArkA Branding
Objective:
Global salmon company Multi X partnered with THR33FOLD to develop branding for its new line of Ultra-Premium salmon products for the US market.
Solution:
Identified and Defined Consumer:
Conducted extensive market research to understand potential consumers and identified the ArkA target market.
Defined Market and Size of Opportunity:
Analyzed the premium seafood market to estimate the size and growth potential for antibiotic-free certified salmon products, uncovering significant opportunities.
Defined Brand, Positioning, and Messaging:
Established ArkA's core brand values and unique selling propositions (USPs), focusing on sustainability, health, and superior quality.
Developed a compelling brand positioning statement and consistent messaging that resonated with the Naturalist consumer.
Designed and Tested Packaging:
Created innovative and eco-friendly packaging that reflected ArkA's brand values.
Conducted market testing to gather consumer feedback and refine packaging designs, ensuring regulatory compliance and enhanced product appeal.
Featured ArkA brand smoked salmon packaging as a key visual element in our campaign.
Developed Communications Plan:
Crafted a comprehensive communications plan to build brand awareness and drive consumer engagement.
Utilized a mix of traditional and digital media channels, including social media, influencer partnerships, and PR campaigns.
Monitored and measured the effectiveness of our communication efforts to optimize strategies and achieve desired outcomes.
Deliverables:
Brand Definition
Brand Strategy
Size Of Opportunity
Line of Packaging
Brand Guide
Brand Messaging
Brand Positioning
Market Research
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