Built For It! Ad
Objective:
BFGoodrich, renowned for its rugged and durable off-road tires, tapped THR33FOLD to introduce its first-ever windshield wiper. The goal was to drive awareness and encourage trial among consumers who demand high performance in all conditions.
Solution:
“Built For It!” is an adrenaline-pumping digital marketing and PR campaign that showcases the off-road durability and reliability of BFGoodrich products. This campaign positions the new windshield wiper as the ultimate tool for adventurers and everyday drivers alike, ensuring clear vision and safety no matter the terrain or weather. The campaign's bold visuals and compelling storytelling highlight the wiper's strength and resilience, making it clear that BFGoodrich wipers are built to withstand the toughest conditions.
Data/Results:
Media Coverage:
230 Stories
Sales Traffic ROI: 10x’s industry standard
Retailers. Channels. Integration.
BFGoodrich
AutoZone
O'Reilly
BFGoodrich AutoZone O'Reilly
Online Retail
Online Media
Facebook Online Retail Instagram Online Media
Public Relations
Social Advertising
Digital Marketing
Creative
Public Relations Social Advertising Digital Marketing Creative
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