Go Meatless with Latitude 45
Objective:
Latitude 45, America’s #1 Smoked Salmon Brand, partnered with THR33FOLD to launch its line of Latitude 45 Smoked Salmon at retail nationwide for the new year and spring season.
Solution:
Each year, around 46% of U.S. adults plan to start a new diet as part of their New Year's resolutions. This trend is quite common as people often see the new year as an opportunity to adopt healthier habits and make positive changes.
The launch of the Go-Meatless campaign was the first campaign of its kind for the salmon industry. We took America's favorite foods -like the burger- and showed people fun and tasty ways to eat the foods they love, but in a more healthy way. Al-A-the smoked salmon avocado burger.
Data/Results:
25% sales lift throughout Q1 and Q2.
Catalyst for the brand to expand from 200 regional stores to being picked up in 1600 nationally.
Insight:
The campaign did so well, we came up with a Latitude 45 Salmon Burger to expand the brand from the deli to the freezer aisle.
Retailers. Channels. Integration.
Walmart
Meijer's
BJs
Walmart Meijer's BJs
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Paid Digital
Paid Social
Creative
Paid Digital Paid Social Creative
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Latitude 45 — Go Meatless