We’re # 1
Objective:
As the Agency of Record (AOR) for Latitude 45, our mission was to take the newly developed brand from 200 stores at launch to number one in the market for its line of smoked salmon products.
With much effort, we achieved this mission within three years of execution. Now, the task is to HOLD the newly secured position as the Number 1 smoked salmon brand in the U.S. and continue to grow.
Solution:
To launch "We're Number One" in celebration of this immense triumph, and to reinforce our position with both shoppers and competitors alike.
Data/Results:
Maintained #1 in sales with shoppers for Latitude 45 3 years in a row 2022-2024.
280M broadcast views. Featured in over 24 broadcast segments nationwide, including CBS, ABC, NBC, Cup of Joe, Coffee With America, Daily Flash.
15 influencers activated
Retailers. Channels. Integration.
Meijer's
Walmart
BJs
Winn-Dixie
Meijer's Walmart BJs Winn-Dixie
Facebook Instagram Pinterest
Creative
Paid Social
PR
Broadcast
Influencer Campaign
Owned Social
Digital
Creative Paid Social PR Broadcast Influencer Campaign Owned Social Digital
Related Work
BFGoodrich — Built For It
OFF-ROAD VISIBILITY HAS MET ITS MATCH WITH THE NEW BFG WIPER BLADES
Finally, wipers built as tough as what you drive.
TUUCI — No Limits
SEEK NO LIMITS WITH TUUCI
Unleashing the adventurous and passionate spirit of the journey into the art of shade.
Latitude 45 — Go Meatless