Objective:

As the Agency of Record (AOR) for Latitude 45, our mission was to take the newly developed brand from 200 stores at launch to number one in the market for its line of smoked salmon products.

With much effort, we achieved this mission within three years of execution. Now, the task is to HOLD the newly secured position as the Number 1 smoked salmon brand in the U.S. and continue to grow.

Solution:

To launch "We're Number One" in celebration of this immense triumph, and to reinforce our position with both shoppers and competitors alike.

 

Data/Results:

Maintained #1 in sales with shoppers for Latitude 45 3 years in a row 2022-2024.

280M broadcast views. Featured in over 24 broadcast segments nationwide, including CBS, ABC, NBC, Cup of Joe, Coffee With America, Daily Flash.

15 influencers activated

 
 

Retailers. Channels. Integration.

 

Meijer's

Walmart

BJs

Winn-Dixie

Meijer's Walmart BJs Winn-Dixie

Facebook

Instagram

Pinterest

Facebook Instagram Pinterest

Creative

Paid Social

PR

Broadcast

Influencer Campaign

Owned Social

Digital

Creative Paid Social PR Broadcast Influencer Campaign Owned Social Digital

 
 

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