Michelin Memories -1st Ski Trip
Objective:
Michelin, a globally renowned brand for its top-tier automotive and mobility solutions, is famous for its tires. To promote its new line of wiper blades, Michelin partnered with THR33FOLD to enhance brand awareness and drive retail sales.
Solution:
Michelin Memories is a integrated Brand Awareness & Traffic campaign that taps into nostalgia and places Michelin at the heart of people’s most cherished memories.
Data/Results:
Market: US
Sales Lift of 67% from previous year.
Online Retail Traffic increased 60%
Press Coverage: 338 Stories
Brand Reach: 44M
Retailers. Channels. Integration.
Michelin
Walmart
Costco
Michelin Walmart Costco
Meta
Meta Instagram
Creative
Paid Social
PR
Creative Paid Social PR
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